Warming Up IP after Switching Email Service Provider (ESP)

Are you looking to switch your Email Service Provider (ESP)? Do you know that afterswitching ESPthere is a possibility to lower email deliverability? You have to take precautions to ensure smooth switchover. IP warm up is the key way to keep healthy deliverability rates even after switching ESP.

Here, we will explain how to warm up IP for sender reputation protection and to avoid mail rejection.

What is IP Warm Up?

IP warm up is a process of ramping up emails volume send after switching ESP with dedicated IP address.

Importance of Warming Up IP

When we send emails, Internet Service Providers (ISPs) assess our IP address reputation. However, the assessment impacts on the email deliverability. The ISPs estimatethe IP reputation to determine whether to send emails to recipients junk or inbox. Switching EPS means the emails will be sent from a new IP address that ISPs are not familiar. When ISP spot bulk number of emails sent from an unfamiliar IP address, they may treat them as suspicious. Finally, this results in the rejection of emails and damages sender reputation. To solve this issue, you have to start sending small emails and gradually increase in emails number will help to build your sender reputation. Even after switchover new IP, this help to keep healthy email deliverability.

Ensuring Successful IP Warming

Till now, you have known about what IP warm up is and its importance. Here, you will learn about IP warm up tips.

1.    Small & Steady Increments

You have to steadily increase the email send volumes in small increments for warming up IP. The ISPs always look for the consistency. So, the gradual increase will keep your reputation as a sender. You should not hike emails or give long gaps between send that will damage your reputation.

2.    Target Active Users

Response rate always plays a major role in building a reputation for your new IP address. Start targeting users who have engaged actively for gaining quick reputation. You have to harvest data from your previous ESP before the switchover.

3.    Keep Track on Bounce and Blocked Rates

On the gradual increase of email volumes, keep track of bounce and block rate of your emails after each send. You shouldn’t increase send volume if the bounce & block rate is more. Sending bulk emails even after a lot of bounce and block rate will cause damage to sender reputation. You have to avoid increasing send volume if the bounce and block rate is above 5 percent.

Found Decline in Results

If you found high results decline, don’t panic, give a break and start after a short break. All over again, start with smaller segments of send volume to gain ISPs trust.

Closing Thoughts

If you are in an idea of switching ESP, IP warming is the best process to gain sender reputation for a smooth transition. Consult My Emma as we have tested and tried IP warm-up process.…

Considering Upgrading From the PS4 to the PS4 Pro?

When it comes to consoles, the refresh cycle is usually a dependable 10 years. Why? Because it not only costs so much to make the machines, but the ecosystem needs to be around long enough for developers to spend their time and money investing in programming for the console.

This is why it was quite a surprise when Sony announced the launch of the PlayStation 4 Pro.

Somewhat right in the middle of the refresh cycle comes an upgrade to an already powerful machine.

But what are the benefits? Is it a full upgrade? What can you expect?

If you are considering upgrading from your PS4 to the PS4 Pro, this article has the information you’re looking for.

Processing Power

The biggest boost is obviously going to be processing power. However, in the case of the PS4 Pro, the real benefit comes from the boost to the Graphics Processing Unit (GPU). This is the very chip responsible for keeping your games smooth and crisp and for powering all of the Virtual Reality experience you have.

While the PS4 released in 2016 includes a 1.84 Tflops AMD Radeon chip, which is more than enough to drive a solid 1080p gaming experience with Dolby 7.2 surround sound, the PS4 Pro comes with a 4.2 Tflops AMD Radeon chips.

That’s right, 4.2 Tflops of power. As you can imagine, any gaming lag you had or issues with your virtual reality experiences will be completely ironed out with this extra boost of power, providing developers get on board and adjust their games to take advantage of this new level of power.

Of course, before you start to get excited about the level of gaming you can expect, it’s important to remember that there are not a lot of games which support the PS4 natively, with many of them simply being upscaled.


When it comes to RAM, the size of the chips stay the same, but the read and write speed gets a slight bump, helping to keep your cache clear and your games lag free. The increase in speed should also lead to an improvement in the media playing and web browsing capabilities, with users being able to browse local media and visit sites like the Groupon Coupons page for Birchbox much smoother and with less lag.


Of course, it isn’t all up to the GPU and the RAM to power your games and experiences. Every console has a CPU, and boy does the PS4 Pro come with a powerful one. An improved 2.1GHz 8-core AMD Jaguar chipset runs the show for the PS4, performing all of the calculations necessary to keep aspects of your game running smooth, such as any artificial intelligence aspects along with gravity and physics recreation.


As for the included radios, they all stay the same with WiFi being available along with Bluetooth 4.0. If you were hoping for the ability to connect your Bluetooth headphones to the PS4 Pro then you are out of luck. This still remains a locked out feature, requiring you to plug your headphones into the controller.

When it comes to upgrading to the PS4 it really comes down to whether or not any of the games you enjoy playing have been tuned to utilize its power. If not, then it might be worth waiting. Of course, if you simply must have the latest and greatest, then this is the console to own.…