Are you looking to switch your Email Service Provider (ESP)? Do you know that afterswitching ESPthere is a possibility to lower email deliverability? You have to take precautions to ensure smooth switchover. IP warm up is the key way to keep healthy deliverability rates even after switching ESP.
Here, we will explain how to warm up IP for sender reputation protection and to avoid mail rejection.
What is IP Warm Up?
IP warm up is a process of ramping up emails volume send after switching ESP with dedicated IP address.
Importance of Warming Up IP
When we send emails, Internet Service Providers (ISPs) assess our IP address reputation. However, the assessment impacts on the email deliverability. The ISPs estimatethe IP reputation to determine whether to send emails to recipients junk or inbox. Switching EPS means the emails will be sent from a new IP address that ISPs are not familiar. When ISP spot bulk number of emails sent from an unfamiliar IP address, they may treat them as suspicious. Finally, this results in the rejection of emails and damages sender reputation. To solve this issue, you have to start sending small emails and gradually increase in emails number will help to build your sender reputation. Even after switchover new IP, this help to keep healthy email deliverability.
Ensuring Successful IP Warming
Till now, you have known about what IP warm up is and its importance. Here, you will learn about IP warm up tips.
1. Small & Steady Increments
You have to steadily increase the email send volumes in small increments for warming up IP. The ISPs always look for the consistency. So, the gradual increase will keep your reputation as a sender. You should not hike emails or give long gaps between send that will damage your reputation.
2. Target Active Users
Response rate always plays a major role in building a reputation for your new IP address. Start targeting users who have engaged actively for gaining quick reputation. You have to harvest data from your previous ESP before the switchover.
3. Keep Track on Bounce and Blocked Rates
On the gradual increase of email volumes, keep track of bounce and block rate of your emails after each send. You shouldn’t increase send volume if the bounce & block rate is more. Sending bulk emails even after a lot of bounce and block rate will cause damage to sender reputation. You have to avoid increasing send volume if the bounce and block rate is above 5 percent.
Found Decline in Results
If you found high results decline, don’t panic, give a break and start after a short break. All over again, start with smaller segments of send volume to gain ISPs trust.
If you are in an idea of switching ESP, IP warming is the best process to gain sender reputation for a smooth transition. Consult My Emma as we have tested and tried IP warm-up process.